The Founder

Luke Desrosiers

A Navy Veteran and navigation subject matter expert, Luke now focuses on navigating through life while staying true to his beliefs and values and being a voice for others and overcoming adversity. 

The Question

Where's Our Brand?

In 2016 while deployed Luke and his friends realized that most veteran clothing lines are owned by Navy SEALS or Special Forces. Where’s the brand for the regular boat dudes?

The answer

WAKEMAKER

Luke gathered ideas from his regular boat dudes and came up with WAKEMAKER. Just as a boat leaves behind a wake, a WAKEMAKER creates a wake and impacts others.